Directive Consulting

Senior Paid Media Strategist

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Account Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities
 Oversee and lead a collection of accounts
 Serve as direct support to client contacts 
 Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic 
 Drive referrals via client relationships and professional network 
 Build strategies for clients each quarter 
 Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels 
 Deeply understand client positioning and unique value propositions 
 Confirm lead routing is accurate within a CRM 
 Understand the value of Programmatic campaigns 
 Responsible for personal productivity and utilization 
 Work directly with Associate Director to ensure internal and client goals are being achieved
What You Offer:
 4+ years experience at a paid media agency (bonus for B2B) 
 Deep expertise across search and social (programmatic is a bonus) 
 Experience managing B2B businesses Ability to drive results and measure via OCT 
 Proven and measurable success with mid-market or enterprise accounts 
 A unique perspective on how to drive value for SaaS 
 Ability to translate and articulate strategy and tell stories with data 
 Equal parts competitive and curious; you're a true problem solver 
 You live on the cutting edge of the industry, always looking for opportunities to grow and share 
 Ability to organize, prioritize and manage multiple projects simultaneously 
 You're quality-obsessed and have not lost your soul for advertising
 Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like:
 You encompass our core values through every interaction; internally and externally 
 Effectively manage approximately five mid-tier and enterprise accounts 
 Meet and exceed department level OKRs, such as client growth and goal attainment 
 Build client trust and relationships that create consistent renewals 
 Cross-sell services that align with client goals and objectives 
 Clearly communicate results with client point of contact and executives 
 Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

๐Ÿ  We have a set living wage at Directive

๐Ÿ™ Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

๐Ÿง  Mental - Access to certified therapists through Spring Health, membership to Headspace

๐Ÿ’ช Physical - Gympass, fertility support through Carrot, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

๐Ÿ›ซ Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

๐Ÿ’ฐ Financial - Traditional and Roth 401(k) with a 3% company match

๐ŸŒŸ Bonus - Annual bonus based on tenure, which scales in total amount over time

๐ŸŒด Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job details


Senior Paid Media Strategist


Directive Consulting


United States


June 11, 2024

Application deadline

November 17, 2023

Job type



Marketing & Sale

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