General Motor

General Motor

Senior Manager, Applied Analytics Digital Commerce and Services


Key Responsibilities / Accountabilities

  • Champions a focus on driving hypothesis generation, insights, and experimentation, providing strategic thought leadership in shaping and executing analytics, data science, and insights strategy for partner businesses. Drafts multivariate test hypothesis, and oversee tests and results with broader teams.
  • Defines digital KPIs for revenue and experience impact, including underlying data layer collection for quality data management. Enables data informed decision making at the speed of business, driving beyond diagnostic and descriptive, and into predictive and prescriptive (AI/ML) decisions.
  • Provide strategic direction and lead the development of analytics capabilities, and the process to mature & scale capabilities across the business functions. Has the business context to run cadenced business reviews with leadership, enabling data storytelling to best contextualize KPIs and optimization opportunities. Builds weekly cadence to read and react the business, traffic, merchandise, operations and digital product related KPIs.
  • Drive descriptive opportunities to understand focus areas like demand, penetration, elasticity, volatility, and profitability, while maturing the landscape through predictive and prescriptive solutions of forecast demand, supply chain strategies, and recommendation engines across all channels.
  • This is a global role focused on driving analytics partnership and strategy. This role is an ambassador for the greater Enterprise Data, Analytics and Insights team, and is focused on democratizing data and decisions. You will lead a team and be tasked with their growth and development through instruction, education, coaching and mentorship, amplifying the value and impact that analytics can make across GM.
  • Essential Qualifications / Requirements

  • 10+ years' experience in enterprise organizations where analytics, data, and insights fueled key growth; Preferred experience leading these teams for a Fortune 500 company.
  • 3+ years' experience leading analytics teams in multinational/complex settings
  • Strong digital analytics acumen, with 5+ years of experience with digital clickstream data sets (such as Adobe, Google Analytics, Heap or 1P server-side collection) and experimentation software (such as Adobe, Launch Darkly, etc.) understanding both implementation as well as integration and usage of those data sets in big data environments
  • Understands ecommerce strategy with high contribution to growth, knows the channels of growth and site / app levers of optimization.
  • Robust background in experimentation, measurement, causal inference. Previous experience with measurement frameworks such as MMM, MTA, CLTV, and general attribution methodologies
  • Prior experience with statistical modeling, machine learning and/or deep learning techniques. Familiarity with one or more analytical tools such as Python, R, Tableau, and Power BI.
  • Prior experience with Databricks /Azure services (Synapse, Azure Data Factory, Power BI) or AWS tools (SageMaker, Glue, EMR) or GCP (Dataflow, Big Query, Cloud Run) is a plus
  • Prior experience with a/b testing software for digital businesses in web and app
  • Bachelor's Degree in Technology, Information Systems, or similar Mathematical background (required). MBA or Master in adjacent discipline (advantageous)
  • Proven experience driving decisions with data, both through grit and automation, in strategic planning and innovation environments
  • Highly collaborative, team player with an ability to lead large cross- functional teams towards common goals, strong culture awareness
  • Strong digital analytics acumen, robust background in experimentation and measurement frameworks. Previous experience with pricing, incentives and services; able to apply machine learning, predictive modeling and other advanced applications to ensure insight generation velocity.
  • Ability to break down complex problems
  • Ability to develop people, skills in coaching, mentoring, and teaching on the job
  • Willingness & experience with leading change in an organization
  • Main competencies

  • Strategic Orientation
  • Result Orientation
  • Change Leadership
  • Collaboration and Influencing
  • Team Leadership
  • Remote: The position can be performed remotely from the US most of the time, but the employee may be asked to come on-site approximately four times per year.

    Compensation: The expected base compensation for this role is : $152,000- $233,600 . Actual base compensation within the identified range will vary based on factors relevant to the position.

    Bonus/Equity Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

    Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays.


    Additional Description About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Job details


    Senior Manager, Applied Analytics Digital Commerce and Services


    General Motor


    United States


    June 11, 2024

    Application deadline

    September 02, 2023

    Job type




    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.


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