Job Description

The Sr. BSA will be expected to manage the following responsibilities:

Partner with stakeholders to define and document campaign audience requirements, program specifications and business requirements for marketing campaigns

Design, build and execute multi-channel campaigns leveraging the Unica campaign tool application

Support quality and user acceptance testing such as creating test cases and executing test as related to marketing campaigns

Work with client, external vendors and/or account team to maintain delivery and deployment schedules

Support and coordinate Change Management initiatives

Support Issue Management from identification through resolution

Pay keen attention to detail, follow-through and be ability to multi-task

Support/mentor BSA team with campaign issues/design, data analysis, and overall technical needs.

Identify and implement process improvements.

Identify and implement campaigns.

Provides technical expertise in identifying, evaluating, and developing campaign procedures that are cost effective, operationally efficient, and meet user requirements.

Lead cross-functional linked teams to address business or systems issues

Follow campaign calendar and manage deliverables.

Requirements

Able to lead a project and solution, in addition to a work-stream within a solution

Able to accurately document a new process, and gather/document all necessary information in a logical & organized format

Able to make proactive recommendations

Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes

Able to manage/mentor junior resources

Able to effectively discuss the structure of a business to identify solutions

Working knowledge of relational databases and proficient in SQL

Understanding of marketing concepts (CRM, DM and email marketing)

Working knowledge of Adobe Campaign management/execution tool is required.

Working knowledge of Unica Campaign management/execution tool is a plus.

Ability to multi-task, learn the business (marketing programs, tactics, and business rules) quickly

Ability to assemble, analyze and evaluate data then make appropriate and well-structured recommendations and decisions

Must have the ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and fully translate the requirements into accurate and timely campaigns/reports.

Required to clearly articulate and effectively write detailed specifications and other comprehensive documentation.

Has maintained project/account documentation

Excellent written, verbal, and interpersonal communication skills

Has worked with technical staff to design and implement technical solutions

Ability to solve practical problems, applying analytical reasoning

Ability to work autonomously

Additional Information

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon

DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion

CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility

Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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