University of Queensland

University of Queensland

Principal Marketing Intelligence Analyst



  • Future Students Division

  • Fixed-term opportunity up to January 2025

  • Base salary will be in the range $96K - $105K + 17% superannuation

  • Based at our vibrant St Lucia campus

  • About UQ

    As part of the UQ community, you'll have the opportunity to work alongside the brightest minds, who have joined us from all over the world.

    Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you'll have the opportunity to contribute to activities that have a lasting impact on our community.

    Join a community where excellence is at the core of our culture, contributions are valued and a range of benefits and rewards are available, such as:

  • Access to flexible working arrangements including hybrid on site/WFH options

  • Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family

  • On campus childcare options

  • Discounted parking (from just $5.75 a day)

  • Salary packaging options

  • About This Opportunity
  • Do you have a passion for Marketing Analytics?

  • Do you enjoy interpreting data to see what stories it's telling?

  • The University of Queensland International Marketing and Communications team, as part of the Future Students and Admissions Division, is data driven and results focused. We are seeking a talented marketing analyst who thrives on analysing the intersection of what happens between marketing channels. The ideal candidate will have a strong technical, analytical, and marketing background – with a hunger to improve campaign success.

    Duties and responsibilities include, but are not limited to:

  • Develop meaningful metrics and measurement solutions to facilitate decision making for marketing investments, communications alignment and development of measurable marketing and communication objectives for campaigns.

  • Work with internal and external partners on the set up of campaign tracking and testing, ensuring that tracking solutions are implemented in a timely manner to attain actionable insights that can optimise campaigns and inform improvements for future campaigns.

  • Measure, refine and evaluate the impact of digital marketing activities by delivering regular detailed digital marketing reports (including Post Campaign Reports) and provide strategic marketing advice to internal and external stakeholders.

  • Develop meaningful marketing KPI dashboards and deliver on a regular basis, cross-channel performance reports with actionable insight.

  • Stay abreast of latest digital marketing advancements and bring innovation through ideas and data insight.

  • Manage in-house market research projects including: design of questionnaire, administration of survey and survey analysis and reporting; for Focus Groups development of discussion guides, administration of the Focus Groups and reporting.

  • This is a Full-time, Fixed-term position up to January 2025. At HEW Level 7 , the full-time equivalent base salary will be in the range of $96,649.64 to $105,244.58 plus a generous super allowance of up to 17% superannuation. The total FTE package will be in the range $113,080.08 – $123,136.16 per annum.

    About You
  • A bachelor's degree along with 2-3 years' relevant experience or an equivalent combination of relevant experience and/or education/training.

  • Demonstrated experience in measuring and analysing online marketing campaigns (including organic and paid search, email, affiliate, display and social), as well as a high level of experience working with analytical software (such as Google Analytics (GA4)) and a demonstrated ability in setting up campaign tracking and dashboards for activity monitoring.

  • Demonstrated knowledge and experience using spreadsheets and database systems, including a demonstrated ability to understand and work with complex data structures.

  • Proficiency in business intelligence software such as SAP Business Objects; Power BI; using the advanced features of Excel including macro and data-analysis as well as familiarity with Structured Query Language (SQL); using the advanced features of a business intelligence software application, including linked universes, deriving variables, sub queries, drill down and advanced formatting.

  • Experienced working with content management systems (ideally Drupal) as well as CRM and Marketing Automation software (ideally Salesforce) including analysing data and creating reports and dashboards.

  • High-level written and oral communication skills, including demonstrated experience in developing and presenting reports, particularly in the collection, preparation and monitoring of corporate data and experience in interpreting such data.

  • Demonstrated ability in both qualitative and quantitative.

  • Ability to prioritise workload, work independently and take initiative within a collaborative team.

  • An understanding of the higher education sector is desirable (particularly international higher education), but not essential.

  • Additional certification in digital marketing will be desirable.

  • In addition, the following mandatory requirements apply:

  • Work Rights: You must have unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.

  • Background Checks: All final applicants for this position may be asked to consent to a criminal record check. Please note that people with criminal records are not automatically barred from applying for this position. Each application will be considered on its merits.

  • Questions?

    For more information about this opportunity, please contact Colleen Stillman- Cheng (E: [email protected] or T: 07 3346 0669).

    For application queries, please contact [email protected] stating the job reference number in the subject line.

    Want to Apply?

    All applicants must upload the following documents in order for your application to be considered:

  • Cover letter addressing the ‘About You' section

  • Resume

  • Please note that you will be asked to add all documents into the one upload box labelled ‘resume', which is step one of the application form.

    Other Information

    At UQ we know that our greatest strengths come from our diverse mix of colleagues, this is reflected in our ongoing commitment to creating an environment focused on equity, diversity and inclusion. We ensure that we are always attracting, retaining and promoting colleagues who are representative of the diversity in our broader community, whether that be gender identity, LGBTQIA+, cultural and/or linguistic, Aboriginal and/or Torres Strait Islander peoples, or people with a disability. Accessibility requirements and/or adjustments can be directed to [email protected]

    If you are a current employee (including casual staff and HDR scholars) or hold an unpaid/affiliate appointment, please login to your staff Workday account and visit the internal careers board to apply for this opportunity. Please do NOT apply via the external job board.

    Applications close 19 May 2024 at 11.00pm AEST (R-38512).

    Job details


    Principal Marketing Intelligence Analyst


    University of Queensland




    May 02, 2024

    Application deadline

    May 19, 2024

    Job type



    Architecture and Design,Business and Economics,Education,Social Science

    About the employer

    The University of Queensland (UQ) is one of Australia’s leading research and teaching institutions. UQ strive for excellence through the creation, preservation, transfer and application of knowledge. For more than a century, this university has educated and worked with outstanding people to deliver knowledge leadership for a better world.

    Since it was founded in Brisbane in 1909, UQ has provided exceptional study experiences, research excellence and collaborative partnerships, coupled with an unforgettable lifestyle and stunning climate, to deliver knowledge leadership for a better world. With 3 campuses and more than 40 teaching and research sites, UQ is the perfect place to teach, research and study. Take advantage of the extensive UQ features including the largest research library in Queensland, hundreds of quality study spaces, several museums, a theatre, 11 college residences, and magnificent sporting facilities, such as swimming pools, tennis, basketball and volleyball courts, sports fields, Olympic-standard running tracks, and gymnasiums.

    Our high-quality range of around 390 undergraduate and postgraduate programs is one of the most comprehensive in Australia, providing students with the latest and most advanced disciplinary knowledge and industry placements informed by UQ’s world-leading research. UQ’s 6 faculties, 8 globally recognised research institutes and 100+ research centres attract an interdisciplinary community of more than 2,000 scientists, social scientists and engineers, who continue UQ’s tradition of research leadership.

    As you enjoy Queensland’s stunning campuses and climate, you can also make the most of the University’s proximity to many natural wonders – including beautiful beaches, lush rainforests, outback deserts, the Great Barrier Reef, as well as the largest sand island in the world – and visit stunning tourist attractions within an hour’s drive, such as the Gold and Sunshine Coasts, Byron Bay, Lone Pine Koala Sanctuary, and the world-famous ‘Australia Zoo’. Within Australia, Brisbane is renowned as a friendly and affordable city, with plenty of dining and entertainment attractions, and was ranked by The Economist Intelligence Unit’s 2019 Global Liveability Index as the world’s 18th most liveable city, achieving a perfect score for education and healthcare.

    Similar jobs

    Recent blogs