General Motor

General Motor

Performance-Driven Marketing Martech Activation Lead


Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee's role enables them to work off-site on a permanent basis.

General Motors' Performance Driven Marketing (PDM) team is seeing an individual who can leverage their experience in marketing technology, operational processes, and audience segmentation to create and execute audience and activation strategy within the PDM Martech Strategy and Solutions team.

The PDM Martech Activation Lead is responsible for leading the enablement of new marketing customer journeys through our martech platforms and capabilities. They will work with a cross-functional team of marketers and product managers with the goal of designing and optimizing customer segmentation, personalization and engagement strategies driven by data, analytics, and technology.

You will champion the delivery of best-in-world customer experiences and enable unique moments that matter for GM's customers.

Responsibilities include:

  • Identifying opportunities to improve customer experience using the capabilities of our marketing tools, data, and processes
  • Manage the creation and optimization of customer experiences aligned to the strategic vision of our brand stakeholders
  • Be the hands-on-keyboard lead building new journeys, processes and campaigns within the marketing platforms
  • Champion innovation through test and learn optimization
  • Design cross-channel customer experience workflows and activations within marketing platforms and deliver optimized framework to operations teams for scaling and execution
  • Development and delivery of new customer journeys and segments to be operationalized and scaled across the organization
  • Bring data, strategy and customer actions together to create unique and personalized customer experiences
  • Oversee marketing audience creation and delivery processes across GM brands and lines of business
  • Work with brand, analytics, and research teams to identify opportunities/provide learnings and the Martech team to define new customer experience use cases and requirements
  • Provide thought leadership, write & deliver strategic POVs and unlock new capabilities that drive modern marketing solutions for our stakeholders
  • Work collaboratively across PDM, Brand, DBTT and LOB teams, building trusted relationships and interlocks across the marketing and CX organization
  • Requirements:

  • 5+ years of relevant business/industry work leading customer personalization, segmentation, and experience strategies
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Understanding of core marketing functions and brand strategies and an ability to associate strategic goals with martech solutions to drive results for stakeholders
  • Hands on experience with marketing technology platforms including Adobe Experience Cloud (AAM, AEP including RTCDP and AJO applications, Campaign, Target, etc), onboarding solutions, identity resolution, CRM solutions, clean rooms, adtech platforms, etc
  • Knowledge in developing and optimizing customer experiences & journeys based on online and offline data & real-time customer actions
  • Ability to combine the strategic and technical sides of marketing to develop unique personalized customer experiences
  • Demonstrates ability to work with cross functional teams and coordinating resources to deliver projects
  • Additional Description


  • The expected base compensation for this role is: ($90,223 - $144,122). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote


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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Job details


    Performance-Driven Marketing Martech Activation Lead


    General Motor


    United States


    June 11, 2024

    Application deadline

    September 14, 2023

    Job type




    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.


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