University of Southampton

University of Southampton

Pay Per Click

United Kingdom

Closing in 14 days

Pay Per Click (PPC) Analyst Communications

Location: Highfield Campus Salary: £29,605 to £33,966 per annum Full Time Fixed Term Closing Date: Thursday 12 October 2023 Interview Date: To be confirmed Reference: 2443923CD


Highfield Campus, Blended between office and home in the United Kingdom

We have an exciting opportunity for a Pay Per Click (PPC) Analyst to join us and develop their skills across our projects and delivery teams.

This is a fixed-term position covering a 12-month maternity leave.

About the role

You will be responsible for analysing PPC media performance, using data and analytical skills and tools to optimise outcomes from all PPC activities depending on Key Performance Indicators (KPIs), and most importantly: improving our return on investment.

You'll join an award-winning team dedicated to developing and maintaining user-centred digital products and services. This will help meet the needs of many of our user groups - from applying to a course, to finding research collaborations and much more.

Your responsibilities

You'll need to:

  • showcase your mastery of keyword research, ad creation, and account optimisation
  • working knowledge of designing, facilitating and analysing a range of qualitative and quantitative user research methods.
  • collaborate with our Search Engine Optimisation specialists, Performance Analysts and marketing teams throughout the campaign planning and execution of our paid search activities, to support the University in its marketing efforts
  • work with colleagues to analyse the data and synthesise clear and actionable findings
  • communicate findings to help the team develop a deep understanding of KPIs and campaign improvements
  • contribute to the wider digital user experience team and UX community Your skills and experience
  • You'll need to be able to demonstrate the following skills and experience. It's okay if you don't have everything in this list. We're looking for people who are a good fit and willing to learn.

  • A working knowledge of keyword research, campaign build and ad scheduling
  • A working knowledge of bidding strategies and implementation of manual and automated campaign bidding
  • Experience in creating compelling campaign content
  • The University of Southampton promotes a healthy work life balance with generous holiday allowance, flexi-time and flexible working. For more information on our benefits, please visit the HR pages. To read more about the team and its ethos, visit our recruitment pages.

    Apply Online

    Further details:
  • Job Description and Person Specification
  • We are committed to equality, diversity and inclusion and welcome applicants who supports our mission of inclusivity.

    Apply by midnight on the closing date. For assistance contact Recruitment on +44(0)2380 592750 or [email protected] quoting the job number.


    Job details


    Pay Per Click


    University of Southampton


    United Kingdom


    September 15, 2023

    Application deadline

    October 12, 2023

    Job type



    Arts and Culture,Computer Science,Mathematics

    About the employer

    One of the top research universities in the U.K., the University of Southampton is best-known for its innovative learning system. The university is a founding member of the Russell Group of research-intensive universities. Originating from Hartley Institution in 1862, Southampton got the university status in 1952.
    The University of Southampton offers undergraduate, postgraduate and foundation year courses in various disciplines. The different departments of the university include the Faculty of Arts and Humanities, Faculty of Engineering and Physical Sciences, Faculty of Environmental and Life Sciences, Faculty of Medicine and the Faculty of Social Sciences. Apart from the core subjects, Southampton also offers some exclusive areas of study including audiology, acoustical engineering, archaeology, criminology, optoelectronics, and gerontology.

    The university has seven campuses; amongst them, five are in Southampton itself and the other two are in Winchester and Malaysia, respectively. Highfields is the main campus of the University of Southampton. Notably, Southampton is a vibrant city with enormous opportunities. All the seven campuses of the University of Southampton boast of world-class infrastructure. The campuses maintain the most optimized environs for advanced learning. There are hi-tech laboratories, art studios, and libraries on the campuses. The university comprises highly-experienced faculty members who are from the academia as well as respective industries. Further, Southampton maintains collaborations with the leading universities and institutions across the world for student exchange and study-abroad programs.

    The University of Southampton is dedicated to research-oriented education. It has partnered with other universities, government bodies and industries to conduct integrated research and innovation programs. The university is also funded by businesses for commercial research and development. Southampton conducts skill development programs for students catering to the demands of industries. The adaptability and aptitude for evolving technologies are cultivated amongst the students to help them grow as future leaders. Further, the university has a placement cell and maintains tie-ups with industries for the placements of students.

    The University of Southampton features holistic environments for the overall development of the students. Apart from best-in-class academic modules, the university offers ample opportunities to maintain physical fitness and mental well-being. There are sports courts, swimming pools, gymnasiums and cafeterias on the campuses. Further, regular fitness classes, sports meets, cross-disciplinary activities, competitions, cultural events, and fests are organized at the university. The University of Southampton also engages in various social and environmental awareness campaigns. Moreover, students get the opportunity to participate in community development initiatives. The university has the mission to build a better world with innovative minds.

    Similar jobs

    Recent blogs