About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world's most sustainable vehicles. To learn more, visit www. FiskerInc.com – and enjoy exclusive content across Fisker's social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. Download the revolutionary new Fisker mobile app from the App Store or Google Play store.
Role Overview
We are looking for a Paid Media Specialist, to join our Munich-based European headquarters or another Fisker location in Europe. In this role, you will be responsible for end-to-end execution and management of all paid search and digital media campaigns for one of our regions in Europe. This full-time role will be an integral part of our marketing team.
The ideal candidate will be an expert in all things paid search, social, PPC as well as TV and OOH, driving user engagement with a proven track-record of campaign and budget management. Strong operational and analytical thinking are required. Deep and hands on knowledge of executing digital campaigns, including ad tagging, campaign analysis and measurement, and campaign optimization is required.
The role is based in Munich, Germany or in another Fisker location in Europe.
What you will do:
Lead strategic and tactical paid search and campaign initiatives that drive, engage, and convert highly qualified traffic, using our core paid media channels, including paid search, paid social, display/retargeting, programmatic advertising as well as TV and OOH
The Digital Ads Campaign specialist will help lead the strategic approach to search campaigns, leads campaign execution, regular and frequent monitoring, and maintenance of paid search and other PPC tactics
Hands-on implementation, management, KPI setting, and reporting for all marketing channels.
Partner with analytics resources to ensure proper tagging and tracking elements are in place and measured correctly.
Strategize the creation of new PPC campaigns, ad groups, keyword opportunities, ad copy and ad accounts as needed
Oversee daily and weekly trend reporting, pacing and analysis of KPIs from all paid search and other PPC campaigns to create clear, actionable insights for internal stakeholder
Conduct ongoing analysis of industry or changing trends
Proactively identify opportunities for optimization, insight and expansion, provide recommendations and see through to implementation.
Basic Qualifications / Knowledge / Experience
You have 2-6 years of experience in Paid Media Marketing with focus on digital channels ideally in several international markets
Expert in Google Ads including strategy, KPI setting, campaign build/design, implementation, regular optimization/management, keyword research and analysis.
Experience and excellence in managing paid search campaigns with at least a six figure spend annually.
Experience with paid social, native advertising, other advertising platforms.
Outstanding knowledge of research and analytics tools such as Google Keyword Planner, SEMRush, Google Trends, Google Analytics and Google Data Studies
Desire to learn new technologies and/or platforms in the PPC space to improve efficiencies
Google Ads and Analytics Certifications
You communicate fluently in English and in at least one other European language
You have a strong sense of ownership
You want to be part of a fast growing, fun, entrepreneurial, international team and want to change the future of the automotive industry then apply now.
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Job details
Title
Paid Media Specialist, Europe
Employer
Fisker
Location
United States
Published
November 14, 2023
Application deadline
December 14, 2023
Job type
Expert
Field
HR
About the employer
Fisker Inc. is an American automotive company founded by Henrik Fisker and his wife Geeta Gupta-Fisker. Launched in 2016 and based in Southern California, Fisker Inc. is the successor to Fisker Automotive, which produced the Fisker Karma. Fisker Inc. is developing the Fisker Ocean, an electric sport utility vehicle (SUV) with an estimated range of 300–350 miles (480–560 km), with production expected to begin in late 2022. Until 2021, Fisker was working on the development of solid-state battery technologies that could enable as much as 500 mi (800 km) of range with a 1 minute charge.