University of Melbourne

University of Melbourne

Marketing Specialist



Marketing Specialist

Job no: 0061563 Location: Parkville Role type: Full-time; Continuing Department: Advancement, Communications & Marketing Salary: UOM 8 – $115,137 – $124,622 p.a. plus 17% super

  • Design integrated marketing campaigns that cultivate deeper engagement and fuel fundraising success
  • Showcase your marketing and people management skills all in one!
  • Brilliant benefits and a flexible hybrid work environment
  • About the Role Join us as the Marketing Specialist spearheading integrated marketing campaigns for alumni and donor audiences! Leverage your expertise in constituent insights, and value propositions to design personalised campaigns and initiatives that cultivate deeper alumni connections and fuel fundraising success. Collaborate with key stakeholders from across the University, guiding content creation and targeted campaigns for global impact. Analyse, optimise, and iterate - you'll be a strategic storyteller and analyst rolled into one, driving measurable impact for our alumni and donor community. If you're a senior marketing professional passionate about making a difference, we invite you to step into this leadership role and shape the future of alumni and donor engagement.

    Your responsibilities will include:

  • Develop marketing and communications plans to differentiate alumni and donor programs and value propositions in market
  • Ensure a coherent communications strategy across website, eDMs and social media to meet campaign objectives and coordinate the delivery of digital communications in line with agreed strategies and action plans.
  • Develop and work with agency partners to implement marketing key campaigns, such as fundraising campaigns, impact reporting, mentor recruitment and large scale events
  • Lead and inspire a small team of marketing professionals to deliver high quality work in a fast paced, complex, deadline-driven environment.
  • Who we are looking for Do you thrive in dynamic environments, making complex decisions with expert judgment? Are you passionate about delivering exceptional stakeholder service and building strong relationships? We seek a collaborative leader who thrives on agility and isn't afraid to challenge the status quo. If you have strong written and verbal communication, and can excel in a fast-paced environment, we encourage you to apply!

    You will also have:

  • Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training.
  • Demonstrated successful delivery of marketing communications activities within a large and complex organisation.
  • Significant experience in integrated marketing communications, content development and execution strategies, including digital media platforms
  • Proven ability to build, establish and maintain relationships and manage multiple stakeholders.
  • For further information regarding responsibilities and requirements please refer to the attached PD.

    To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

    This role requires current valid work rights for Australia.

    Your new team – “Advancement, Communications and Marketing“ University's Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University's communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

    What we offer you! In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

    The University of Melbourne We're tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

    Be yourself The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

    We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact Kim Groizard at [email protected], with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

    Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

    For further information, including our 2023-2027 Indigenous strategy please visit -https: //

    Join Us! If you feel this role is right for you, please apply with the following documents:

  • Resume
  • Cover Letter outlining your interest and experience
  • Please note that you are not required to respond to the selection criteria in the Position Description.

    If you have any questions regarding the recruitment process, please feel free to contact Susan via email at [email protected], ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

    Applications close: Sunday 25th February 2024 11:55 PM Australian Eastern Daylight Time (AEDT)

    Advertised: 12 Feb 2024 12:05 AM AUS Eastern Daylight Time

    Applications close: 25 Feb 2024 11:55 PM AUS Eastern Daylight Time

    Job details


    Marketing Specialist


    University of Melbourne




    February 12, 2024

    Application deadline

    February 25, 2024

    Job type



    Business and Economics,Social Science

    About the employer

    When the University of Melbourne was established in 1853, it was a mere cluster of buildings in a large park on the fringe of the city, with four professors and 16 students. The university now sits at the heart of a thriving international city and is consistently ranked among the leading universities in the world and number one in Australia. 

    Over 8,000 academic and professional staff support a vibrant student body of around 65,000, including 30,000 international students from over 130 countries around the world. Four Australian prime ministers and five governors-general have graduated from the University of Melbourne, located in the city dubbed Australia’s “cultural capital”. 

    Indeed, Melbourne is a seven times winner of the Economist’s World’s Most Livable City award, and is a UNESCO City of Literature, as well as the birthplace of Australian rules football and a major center for street art, music, and theatre. 

    Melbourne is known for offering students an experience that’s a lot more than just structured learning. The main Parkville campus is close to transport, cafes, shopping, arts and sports venues and accommodation. 

    Students will find a blistering array of cultural activities on campus here, be it theatre, comedy, film or public lectures, and it’s easy to find people with matching interests by joining one of over 200 affiliated clubs and societies, ranging from Chess Club to Women in Science and Engineering, to the Chocolate Lovers’ Society. Sports enthusiasts are well catered for too, with a 25-metre six-lane heated indoor pool, an athletics track and sports field, and a large strength and fitness gym. 

    The university has 10 residential colleges where most students live, which provide a quick way to build an academic and social network. Each college provides sporting and cultural programs to enrich the academic experience, which is at the center of university life. 

    Degrees at the University of Melbourne stand out for being modelled on those from top institutions overseas. Students spend a year exploring a range of subject areas before choosing a major. They also study subjects outside as well as inside their chosen discipline, giving Melbourne students a breadth of knowledge that sets them apart.

    Similar jobs

    Recent blogs