About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world's most sustainable vehicles. To learn more, visit www. FiskerInc.com – and enjoy exclusive content across Fisker's social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. Download the revolutionary new Fisker mobile app from the App Store or Google Play store.
Role Overview
We are looking for a Data Specialist, ideally with experience in data-driven environments and marketing automation, to join the European headquarter in Munich.
In this role you will be responsible for creating data applications across multiple areas such as marketing performance reports, Marketing mix modelling, Budget Planning, Sales planning for 10+ markets in Europe to maximize Fisker's Marketing KPIs including the growth of our customer base, engagement along the customer journey and vehicle sales. This role is expected to contribute on cost efficiencies with effective targeted performance in a highly logical, data-driven environment. Reporting to the Director Digital Marketing, this role will utilize data insights and a consumer-focused mindset to bring cross- discipline marketing, its efficiencies and high performance KPIs to the next level.
The right candidate has experience managing data analysis across multiple channels reporting to executive management, providing strategic insights and effective countermeasures relating to overarching KPIs in sales, reservations and leads.
When it comes to the latest best practices, tools and trends on data analysis, no one is fooling you - you'll have fun keeping up to date here. You are an organizational talent, detail oriented and like to take responsibility. When you commit to something, it sticks - you can count on that.
The role is based in Munich, Germany.
What you will do:
Monitor data streams, collect and record marketing data in dashboards and scorecards
Generate insights, countermeasures and recommendations and be a quality gatekeeper on data-led Marketing decisions
Have end-to-end ownership of marketing data: optimise data sources, analyse large data sets to provide actionable insights, dive deep into the inner workings of digital marketing
Develop and continuously refine our Marketing attribution and forecasting models.
Define advanced audience segmentations, tactics and targeting to improve our campaigns in the European market
Coordinate with country management weekly/monthly performance, and provide countermeasures and evaluations
Coordinate with Director Digital Marketing to define benchmarks and KPI forecasts
Monitor all relevant performance KPIs and conversion metrics and take actions to improve them
Conduct regular A/B testing and run in-depth user data analyses that will directly impact strategy
Build end-to-end data products with a high impact on the business and operations
Basic Qualifications / Knowledge / Experience
4-6 years of experience as a Data Analyst, BI Analyst or Marketing Analyst
You have a master's degree or higher in statistics, mathematics, economics or similar fields
Profound knowledge of SQL and R/Python.
Excellent Excel/Google spreadsheet skills, including pivoting capabilities
Hands-on experience with data marketing tools (Google Data Studio, PowerBI Pro, Tableau or similar), marketing automation and campaign analysis
Working level understanding of the Google advertising environment (search, ad network, YouTube, etc) as well as Facebook, Instagram and Twitter business manager dashboards
Experience with attribution modelling or incrementality testing is a plus
You have a working level understanding of conversion tracking, pixel tagging within the Google Analytics environment
You have strong verbal and written communication skills
You have strong project management and organization skills combined with strong attention to detail
You are familiar with data compliance requirements (especially GDPR)
You communicate fluently in English and in at least one other European language
Preferred Skills / Experience / Competences
Drive for Results : Drive for high performance, takes responsibility and works towards planning targets, overcoming obstacles, setbacks, and uncertainty.
Business Acumen: Contribute to the company strategy and align the strategic priorities of own area with the direction and strategic priorities of the broader organization.
Customer Centricity: Anticipates evolving customer needs and how to address them, doing the right thing in the right way.
Decision Making: Makes timely, informed decisions that consider the facts, goals, constraints, and risks.
Analytical Thinking: Gather relevant information, identify key issues, compare data from different sources; draw appropriate conclusions to arrive at appropriate solutions.
Teamwork & Collaboration: Facilitates Collaboration, actively engaging and to make joint decision and share best practices.
Displays Global Perspective: Conveys an understanding of the organization's global market position, opportunities, capabilities, and competitive threats and takes cultural issues and geographic differences into account when making plans and decisions.
You want to be part of a fast growing, fun, entrepreneurial, international team and want to change the future of the automotive industry then apply now.
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Job details
Title
Manager, Marketing Intelligence & Reporting
Employer
Fisker
Location
United States
Published
November 14, 2023
Application deadline
December 14, 2023
Job type
Research
Field
HR
About the employer
Fisker Inc. is an American automotive company founded by Henrik Fisker and his wife Geeta Gupta-Fisker. Launched in 2016 and based in Southern California, Fisker Inc. is the successor to Fisker Automotive, which produced the Fisker Karma. Fisker Inc. is developing the Fisker Ocean, an electric sport utility vehicle (SUV) with an estimated range of 300–350 miles (480–560 km), with production expected to begin in late 2022. Until 2021, Fisker was working on the development of solid-state battery technologies that could enable as much as 500 mi (800 km) of range with a 1 minute charge.