General Motor

General Motor

Lead Product Manager, MarTech Data Capture & Content


As part of the larger Performance Driven Marketing (PDM) team, the Lead Product Manager is a key leader focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

In this role, you'll lead the teams responsible for building a set of tools and technologies focused on marketing data capture and experience personalization (asset management, content, & testing) and partnering to integrate those capabilities into the rest of the Marketing Technology (MarTech) stack. A key focus of this role will be building a data strategy, governance, standards, that drive data capture to enable analytics and personalization capabilities.

You will leverage best-practices in product development, agile scrum-based delivery, and road mapping to deliver modern marketing tools with an eye towards performance optimization across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create a cohesive tactical plan and strategic roadmap. You'll work in partnership with the Marketing Operations leads to align on vision, strategy, and planning.

A proven track record designing and building marketing technology tools like Adobe's Experience Platform, SalesForce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.

Additional Description

Roles and Responsibilities include but not limited to:

  • Lead a team of product managers to execute on product roadmap and vision
  • Partner with internal and external stakeholders and synthesize requirements into product strategy and backlogs
  • Drive the data capture product vision, strategy, and execution across GM's digital and offline properties
  • Develop analytics tagging standards that provide consistency and efficiency, facilitate optimization insights, and streamline third party marketing tagging implementation across all implementations
  • Partner with enterprise analytics teams to develop data schemas and ingestion patterns to democratize access to click-stream data in the cloud
  • Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.
  • Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.
  • Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)
  • Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption
  • Develop asset management
  • Required Qualifications:

  • 10+ years of experience in a combination of product management, solution architecture, strategy, consulting, product analytics, or an equivalent field.
  • B.S. or M.S. in Technology (computer science, computer engineering, applied math, statistics, engineering or other quantitative field) or equivalent work experience in a digital environment.
  • Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
  • Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
  • Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
  • 3 years of experience working with Adobe Analytics (comparable experience in Google Analytics will be considered)
  • 3 years of experience implementing / configuring / customizing tags with emphasis on marketing / site optimization
  • Experience implementing tagging in using a tag manager (e.g., Launch, DTM, Tellium)
  • Experience configuring and enhancing the digital data object (data layer)
  • Proven experience product managing an analytics or data platform, preferably Adobe Launch.
  • Familiarity / proficiency in SQL, JavaScript, and relational databases
  • Proven experience working directly with digital product leadership in an agile environment.
  • Preferred Qualifications:

  • Understanding of APIs and relevant, related technologies, e.g. JSON, REST
  • E-commerce domain and knowledge and experience
  • In-depth knowledge of all components of Adobe Analytics platform implementation including tags, plug-ins, campaigns, server call types, cookies, site catalyst variables (props, eVars, events), universal tags, Data Connectors, XDM schema, calculated metrics, Link Tracking etc.
  • Compensation:

  • The expected base compensation for this role is: ($112,141-$175,401). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote


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    Job details


    Lead Product Manager, MarTech Data Capture & Content


    General Motor


    United States


    June 11, 2024

    Application deadline

    August 27, 2023

    Job type




    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.


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