General Motor

General Motor

Lead Product Manager, MarTech Data Capture & Content

Description

As part of the larger Performance Driven Marketing (PDM) team, the Lead Product Manager is a key leader focused on enabling the development and roll-out of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

In this role, you'll lead the teams responsible for building a set of tools and technologies focused on marketing data capture and experience personalization (asset management, content, & testing) and partnering to integrate those capabilities into the rest of the Marketing Technology (MarTech) stack. A key focus of this role will be building a data strategy, governance, standards, that drive data capture to enable analytics and personalization capabilities.

You will leverage best-practices in product development, agile scrum-based delivery, and road mapping to deliver modern marketing tools with an eye towards performance optimization across the customer lifecycle. You'll work with cross functional teams like engineering, marketing, privacy, and loyalty to create a cohesive tactical plan and strategic roadmap. You'll work in partnership with the Marketing Operations leads to align on vision, strategy, and planning.

A proven track record designing and building marketing technology tools like Adobe's Experience Platform, SalesForce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.

Additional Description

Roles and Responsibilities include but not limited to:

  • Lead a team of product managers to execute on product roadmap and vision
  • Partner with internal and external stakeholders and synthesize requirements into product strategy and backlogs
  • Drive the data capture product vision, strategy, and execution across GM's digital and offline properties
  • Develop analytics tagging standards that provide consistency and efficiency, facilitate optimization insights, and streamline third party marketing tagging implementation across all implementations
  • Partner with enterprise analytics teams to develop data schemas and ingestion patterns to democratize access to click-stream data in the cloud
  • Work across multiple agile teams and with their respective product owners, own the product life cycle and roadmap for data capture, and prioritize features by ranking them against the strategic goals and initiatives with clear requirements for each feature and designed user experience.
  • Work closely with engineering, marketing, reporting analysts, and user experience to define requirements and use cases.
  • Ensure data capture solutions are compliant with Privacy Regulations (e.g., CCPA)
  • Evangelize the value of enterprise data capture standards and solutions across GM and drive toward complete implementation / adoption
  • Develop asset management
  • Required Qualifications:

  • 10+ years of experience in a combination of product management, solution architecture, strategy, consulting, product analytics, or an equivalent field.
  • B.S. or M.S. in Technology (computer science, computer engineering, applied math, statistics, engineering or other quantitative field) or equivalent work experience in a digital environment.
  • Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders
  • Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization
  • Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity
  • 3 years of experience working with Adobe Analytics (comparable experience in Google Analytics will be considered)
  • 3 years of experience implementing / configuring / customizing tags with emphasis on marketing / site optimization
  • Experience implementing tagging in using a tag manager (e.g., Launch, DTM, Tellium)
  • Experience configuring and enhancing the digital data object (data layer)
  • Proven experience product managing an analytics or data platform, preferably Adobe Launch.
  • Familiarity / proficiency in SQL, JavaScript, and relational databases
  • Proven experience working directly with digital product leadership in an agile environment.
  • Preferred Qualifications:

  • Understanding of APIs and relevant, related technologies, e.g. JSON, REST
  • E-commerce domain and knowledge and experience
  • In-depth knowledge of all components of Adobe Analytics platform implementation including tags, plug-ins, campaigns, server call types, cookies, site catalyst variables (props, eVars, events), universal tags, Data Connectors, XDM schema, calculated metrics, Link Tracking etc.
  • Compensation:

  • The expected base compensation for this role is: ($112,141-$175,401). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
  • #LI-Remote, #gmremote

    GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Job details

    Title

    Lead Product Manager, MarTech Data Capture & Content

    Employer

    General Motor

    Location

    United States

    Published

    June 11, 2024

    Application deadline

    August 27, 2023

    Job type

    Senior

    Field

    Engineering

    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.

     

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