WE ARE VERITONE

Artificial Intelligence is one of mankind's greatest inventions. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Now more than ever, there is a lot of confusion, unknown and misinformation about AI. Our vision is to establish Veritone as the most trusted AI “wilderness guide” to the global Fortune 500. What started in 2014 with the world's first AI operating system, aiWARE, the “OS of AI”. Veritione has evolved into the leading AI solutions and services provider currently focused on three verticals: Entertainment, Media & Advertising; HR Recruiting; and Government, Legal & Compliance. Our 650+ employees serve over 1800 customers including beloved brands like ESPN, iHeart Media, CNN, The Masters, CBS News and hundreds of government agencies.

POSITION SUMMARY

We are looking for a marketing director to lead the marketing operations function and elevate the Veritone marketing team to be best-in-class across marketing systems, process, data and reporting. This person will have comprehensive ownership over Veritone's marketing tech stack and be responsible for ensuring that the right tools and integrations are in place in order for the marketing team to execute and measure the success of marketing campaigns across Veritone business units. You'll work closely with Demand Generation and BizOps functions to set the vision for marketing operations at Veritone and start creating high quality marketing processes that help us acquire and convert new customers.

WHAT YOU'LL DO

Build a marketing operations strategy that sets our marketing team up to scale successfully

Create and execute on a marketing operations roadmap that drives measurable business outcomes

Own and improve our marketing tech stack (Pardot, DemandBase, Outreach, Highspot) and lead the integration of systems so that all marketers are using the same tools

Partner with Demand Gen to optimize lead management, marketing automation and workflows

Lead Salesforce data hygiene initiative for marketing, partnering with BizOps and cross-functional stakeholders to manage and clean marketing data for accuracy

Partner with our BizOps team to ensure that our marketing reporting and attribution data are aligned with sales

Create and own internal processes and project management tools such as JIRA to make our marketing team and campaigns more efficient

Make recommendations to marketing leadership for opportunities to optimize campaign process in order to deepen engagement with target audiences and improve the customer journey

Oversee contracts and budgets for all marketing technology and service partners

Drive the optimization of lead management across business units

Partner with Demand Generation to ensure leads are being properly routed, tracked, and optimized through the sales funnel

Develop and maintain lead scoring models and lead distribution rules to ensure proper prioritization of leads

WHAT YOU'LL NEED

5+ years of B2B marketing experience

3+ years experience with marketing automation such as email marketing and ABM

Proven experience using Pardot and Demandbase

Strong analytical and project management skills

Meticulous attention to detail and high quality standards

Strong experience using Salesforce to track and attribute marketing performance

Understanding of marketing automation best practices

Ability to define, drive, and measure demand generation and PR programs

BA/BS degree

BONUS POINTS IF

Experience with lead scoring and attribution models

WHAT WE OFFER

A competitive compensation package

Equity Grant(s)

Employe Stock Purchase Plan (ESPP)

Remote first + Hybrid workplace

VERI Communities (Affinity Groups) & Belonging

Empowerment to build your career journey at Veritone

Flexible (Paid) Time Off

Benefits Program: medical, dental, vision, 401K matching, and more!

Mental health awareness and support

An opportunity to be a part of the next big thing in artificial intelligence!

OUR CULTURE

Loves learning & continuous growth; stays current on marketing trends

Can juggle multiple projects, priorities, and deadlines with a positive attitude

Comfortable in a fast-paced, small company environment

Collaborative and always contributing value

Driven to win as a team

Remote first workplace

Check us out!

Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.

If you've made it this far and align with our goals, we look forward to reviewing your qualifications!

DISCLOSURE

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

(Colorado & California Only): Minimum annual salary of $150,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.

Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.

#LI-EK #LI-REMOTE