Job Type

Full-time

Description

SUMMARY:

MCAD is seeking a Digital Marketing Coordinator . The Digital Marketing Coordinator is responsible for coordinating and producing content for internal and external web and email communications. This position will also assist with implementing digital strategy, communications, and services. The Digital Marketing Coordinator must be sensitive to college needs, employee and student goodwill, and the overall brand equity of MCAD as an employer and educational institution.

DETAILS: This is a full time non-exempt position, expected to work 35 hours a week. This position reports to the Digital Marketing Director and is paid $19.78 - $20.88 hourly.

PRIMARY RESPONSIBILITIES:

Coordinate implementation of multimedia content for digital outreach, including but not limited to web pages, image galleries, videos, emails, and social media.

Produce email marketing initiatives using best practices.

Consolidate internal communications into a weekly email digest. Work to promote internal communications best practices throughout the college.

Review and evaluate web content for accuracy, performance, and audience relevance.

Implement digital marketing automation workflows wherever possible and monitor and report on their effectiveness.

Work closely with internal partners to promote events through web and email.

Maintain brand voice and quality for electronic materials for external audiences and edit material developed by other offices to maintain consistent voice and message for the college.

Gather information from diverse sources throughout the college in preparation for creating online materials. Establish source of truth of content and process for delivering the content on the web.

Oversee casual labor and work study employees and coach them in content creation best practices.

Research current trends and best practices in higher education in the digital marketing field.

Perform other duties as assigned

Represents MCAD's vision, purpose, and values in day-to-day work and interactions with MCAD students, staff, faculty, and campus guests, as well as the greater community

SUPERVISORY RESPONSIBILITIES

This position has some supervisory responsibilities for work-study students.

Requirements

EDUCATION & EXPERIENCE

Bachelor's degree or equivalent in communications, marketing, or related field.

1+ years web and digital coordination and production

Writing and editing for various audiences; familiarity with Chicago Manual of Style, preferred

Experience with an email marketing platforms (MailChimp, Pardot, Salesforce) preferred

Strong interpersonal and organizational skills are required

General understanding of success metrics

Computer experience: CRM database experience preferred; proficient skill- level in Google Drive which includes docs, sheets, slides, email and basic computer concepts; willingness and ability to learn new software

Demonstrated grasp of usability issues and practices

Strong time-management skills and attention to detail

Drupal experience preferred

HTML/CSS proficiency

Appreciation of the visual arts and working with artists and designers

ENVIRONMENT: This position operates in a professional office environment. This position requires the ability and willingness to closely partner with team members and colleagues in other departments. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Upon request, reasonable accommodation will be provided to successfully perform the essential functions of this job.

BENEFITS: MCAD's community of staff and faculty enjoy a dynamic, creative, and inclusive work environment. We offer a comprehensive benefits package which includes medical, dental, vision, and 403(b) retirement plans, commuter benefits, and employer paid basic life insurance policy, short term and long-term disability coverage. MCAD promotes work life balance with a 35 hour work week, 14 paid holidays, an additional two personal holidays, accrued vacation time, accrued vacation time, accrued sick time, volunteer time off, as well as additional summer days. In addition, after six months of service, full-time employees and their eligible dependents can receive free tuition at MCAD, as well as the potential to receive reduced tuition at more than 600 colleges nationwide.

BACKGROUND: Founded in 1886, Minneapolis College of Art and Design is located in the rich creative community of the Twin Cities. Recognized nationally and internationally for its innovative approaches to art and design education, MCAD is home to approximately 800 students from 45 states and 15 countries. The college offers bachelor's degrees in fourteen disciplines including arts entrepreneurship, design, fine arts, and media arts; one MFA; three online master's degrees; and continuing education classes for all ages. Through the core curriculum, students focus on their careers and craft by learning technical and professional skills while developing their creative leadership capabilities.

MCAD is especially interested in candidates from under-represented groups as well as individuals who have experience with diverse populations who can contribute to the diversity and excellence of the MCAD community. MCAD welcomes diversity of identity, experience, and thought. Members of marginalized communities are encouraged to apply.

Salary Description

$19.78 - $20.88 hourly