University of Melbourne

University of Melbourne

Digital Engagement Officer


Closing in 8 days

Digital Engagement Officer

Job no: 0059817 Location: Parkville Role type: Part-time (0.8 FTE); Fixed-term until 30 June 2025 Faculty: Melbourne Graduate School of Education Salary: UOM 6 – $92,749 – $100,397 p.a. plus 17% super

About the Role The Digital Engagement Officer will build the reach, engagement and profile for Ngarrngga through social media, website content and robust email marketing. Ngarrngga means ‘to know, to hear, to understand' in Taungurung language. It is a project which aims to empower educators to teach Australian students about the depth and wealth of First Nations peoples' histories, cultures and contributions to Australia.

Ngarrngga is a signature initiative of the University of Melbourne. It is led by the Melbourne Graduate School of Education (MGSE) in partnership with the University of Melbourne's Indigenous Knowledge Institute and Indigenous Studies Unit.

The successful applicant will undertake a range of digital engagement tasks including monthly email newsletters, updating the website, executing a multi- channel social media strategy and reporting on analytics and user behaviour to provide critical insights.

It is necessary for the incumbent to bring a broad, strong skill set in digital marketing, and an ability to create compelling content targeting audience needs and interests. To be successful in the role will also require strong organisational skills, professional communication, sound editorial judgement and attention to detail.

Your responsibilities will include:

  • Coordinating and executing email newsletters (effectively segmented for key stakeholders)
  • Executing multi-channel social media strategy (crafting, posting, reporting)
  • Building and maintaining email and social media marketing campaigns under direction of Communications Manager
  • Who We Are Looking For We're seeking a candidate with a proven track record of executing impactful digital campaigns through social media and electronic direct mail, significantly expanding reach and engagement. Your expertise in SEO and user engagement, demonstrated by tangible improvements in website traffic and reduced bounce rates, is essential. Your strong analytical skills, particularly your ability to harness data for refining and innovating future strategies, are highly valued. Proficiency in handling CRM, CMS, and related plugins at a sophisticated level is a must. Your written communication should be characterized by a high degree of accuracy. Exceptional organizational skills, including reliability, accountability, and adept prioritization, are also key attributes we're looking for.

    You will also have:

  • A relevant degree in marketing, communications or a related field or will have equivalent experience in a similar role
  • Excellent written, oral and interpersonal communication skills
  • Strong editorial judgment
  • For further information regarding responsibilities and requirements, please refer to the attached PD.

    Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

    Your New Team – Melbourne Graduate School of Education www.

    The Melbourne Graduate School of Education (MGSE) fosters staff productivity, growth and engagement in a collective effort to enrich the contribution that education makes to society. We conduct research and teaching that leads to the transformation of education practice both within and beyond the profession. MGSE stimulates learning that enriches the potential of students from around the world, enabling meaningful careers and profound contributions to communities. We provide research leadership, setting the direction for high-impact, innovative and responsive research that addresses the pressing issues of our time. We lead purposeful engagement with society, sharing our resources and expertise as part of collaborative efforts to build a resilient, equitable and sustainable future.

    What We Offer You! In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits, including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information, check outour benefits page!

    About the University of Melbourne We're tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

    Be Yourself The University of Melbourne values the unique backgrounds, experiences and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities and genders, and people of diverse ethnicity, nationality and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

    We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact the email address listed at the bottom of the page.

    Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

    For further information, including our 2023-2027 Indigenous strategy please visit -https: //

    Join Us! If you feel this role is right for you, please apply with the following documents:

  • Resume
  • Cover Letter outlining your interest and experience
  • The responses against the Selection Criteria^ (found in the Position Description)
  • ^For information to help you with compiling short statements to answer the selection criteria and competencies, please go to https://

    If you have any questions regarding the recruitment process, please feel free to contact Nick Petersen via email at [email protected], ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

    If you have any particular questions regarding the job please follow the details listed on the Position Description.

    Advertised: 14 Sep 2023 12:05 AM AUS Eastern Standard Time

    Applications close: 05 Oct 2023 11:55 PM AUS Eastern Daylight Time

    Job details


    Digital Engagement Officer


    University of Melbourne




    September 14, 2023

    Application deadline

    October 05, 2023

    Job type



    Education,Social Science

    About the employer

    When the University of Melbourne was established in 1853, it was a mere cluster of buildings in a large park on the fringe of the city, with four professors and 16 students. The university now sits at the heart of a thriving international city and is consistently ranked among the leading universities in the world and number one in Australia. 

    Over 8,000 academic and professional staff support a vibrant student body of around 65,000, including 30,000 international students from over 130 countries around the world. Four Australian prime ministers and five governors-general have graduated from the University of Melbourne, located in the city dubbed Australia’s “cultural capital”. 

    Indeed, Melbourne is a seven times winner of the Economist’s World’s Most Livable City award, and is a UNESCO City of Literature, as well as the birthplace of Australian rules football and a major center for street art, music, and theatre. 

    Melbourne is known for offering students an experience that’s a lot more than just structured learning. The main Parkville campus is close to transport, cafes, shopping, arts and sports venues and accommodation. 

    Students will find a blistering array of cultural activities on campus here, be it theatre, comedy, film or public lectures, and it’s easy to find people with matching interests by joining one of over 200 affiliated clubs and societies, ranging from Chess Club to Women in Science and Engineering, to the Chocolate Lovers’ Society. Sports enthusiasts are well catered for too, with a 25-metre six-lane heated indoor pool, an athletics track and sports field, and a large strength and fitness gym. 

    The university has 10 residential colleges where most students live, which provide a quick way to build an academic and social network. Each college provides sporting and cultural programs to enrich the academic experience, which is at the center of university life. 

    Degrees at the University of Melbourne stand out for being modelled on those from top institutions overseas. Students spend a year exploring a range of subject areas before choosing a major. They also study subjects outside as well as inside their chosen discipline, giving Melbourne students a breadth of knowledge that sets them apart.

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