University of Melbourne

University of Melbourne

CRM Campaign Specialist



CRM Campaign Specialist

Job no: 0062485 Location: Parkville Role type: Full-time; Continuing Department: Strategy and Culture Salary: UOM 7 – $96,002 - $103,921 p.a. plus 17% super

  • Plan, execute, and optimise multichannel marketing campaigns via CRM to drive engagement with and donations from our global alumni and donors.
  • Opportunity to work with cutting-edge Salesforce platform, in a team driving digital transformation whilst contributing to impactful initiatives and fostering collaborative relationships in a purpose-led organisation.
  • Brilliant benefits and a flexible hybrid work environment!
  • About the Role The Digital Strategy & Channels Directorate operate within the Communications and Marketing functions, set up to develop and deliver on an ongoing digital transformation strategy for the University. This role supports the execution Alumni and Donor CRM programs, on behalf of the Advancement department (who are responsible for managing alumni and donor relations,) using the University's new CRM platform, Salesforce. The successful applicant will plan, develop, and execute targeted marketing campaigns across various channels to increase engagement, volunteer participation, and donations. The role requires strong analytical and communication skills as you will be collaborating with internal and external stakeholders to achieve marketing goals.

    Your responsibilities will include:

  • Supporting implementation of CRM project plans and help identify improvement opportunities
  • Ensuring effective and timely delivery of end-to-end campaigns to meet campaign requirements
  • Working in collaboration with relevant stakeholders to ensure communications and campaigns meet compliance and business requirements
  • Who we are looking for We are looking for applicants who thrive in a collaborative environment, using your excellent communication and stakeholder management skills to achieve results. You'll be adept at analysing data and using insights to recommend marketing optimisations.

    You will also have:

  • Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline
  • Solid knowledge of digital marketing solutions and techniques and an understanding of the key University customer journeys
  • Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions e.g. Salesforce Marketing Cloud, Google Data Studio
  • Sound knowledge of digital advertising and digital marketing solutions and techniques and an understanding of key drivers.
  • For further information regarding responsibilities and requirements please refer to the attached PD.

    This role requires the successful candidate to undergo and maintain an up-to- date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the University. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

    Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

    Your new team - Advancement University of Melbourne Advancement aims to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors. We're responsible for the management of programs relating to University alumni and benefactors, along with providing services to, and with, Academic Divisions, the wider University and its affiliates.

    University of Melbourne Advancement also led our 14-year fundraising initiative Believe – the Campaign for the University of Melbourne which ended in 2021.

    What we offer you! In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

    The University of Melbourne We're tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

    Be yourself The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

    We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

    Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

    For further information, including our 2023-2027 Indigenous strategy please visit -https: //

    Join Us! If you feel this role is right for you, please apply with the following documents:

  • Resume
  • Cover Letter outlining your interest and experience
  • Please note that you are not required to respond to the selection criteria in the Position Description.

    If you have any questions regarding the recruitment process, please feel free to contact Ivanka Yan via email at [email protected], ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

    If you have any particular questions regarding the job please follow the contact details listed on the Position Description.

    Advertised: 07 May 2024 12:05 AM AUS Eastern Standard Time

    Applications close: 21 May 2024 11:55 PM AUS Eastern Standard Time

    Job details


    CRM Campaign Specialist


    University of Melbourne




    May 07, 2024

    Application deadline

    May 21, 2024

    Job type



    Business and Economics,Education,Social Science

    About the employer

    When the University of Melbourne was established in 1853, it was a mere cluster of buildings in a large park on the fringe of the city, with four professors and 16 students. The university now sits at the heart of a thriving international city and is consistently ranked among the leading universities in the world and number one in Australia. 

    Over 8,000 academic and professional staff support a vibrant student body of around 65,000, including 30,000 international students from over 130 countries around the world. Four Australian prime ministers and five governors-general have graduated from the University of Melbourne, located in the city dubbed Australia’s “cultural capital”. 

    Indeed, Melbourne is a seven times winner of the Economist’s World’s Most Livable City award, and is a UNESCO City of Literature, as well as the birthplace of Australian rules football and a major center for street art, music, and theatre. 

    Melbourne is known for offering students an experience that’s a lot more than just structured learning. The main Parkville campus is close to transport, cafes, shopping, arts and sports venues and accommodation. 

    Students will find a blistering array of cultural activities on campus here, be it theatre, comedy, film or public lectures, and it’s easy to find people with matching interests by joining one of over 200 affiliated clubs and societies, ranging from Chess Club to Women in Science and Engineering, to the Chocolate Lovers’ Society. Sports enthusiasts are well catered for too, with a 25-metre six-lane heated indoor pool, an athletics track and sports field, and a large strength and fitness gym. 

    The university has 10 residential colleges where most students live, which provide a quick way to build an academic and social network. Each college provides sporting and cultural programs to enrich the academic experience, which is at the center of university life. 

    Degrees at the University of Melbourne stand out for being modelled on those from top institutions overseas. Students spend a year exploring a range of subject areas before choosing a major. They also study subjects outside as well as inside their chosen discipline, giving Melbourne students a breadth of knowledge that sets them apart.

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