EP

Epsilon

Automotive Client Product Specialist

Job Description

Important : This is a hybrid position. You must be willing to work two days a week in your local Epsilon office as well as working west coast hours.

Product Specialist Responsibilities

  • Knowledgeable about client's automotive product specifications
  • Including details of trim level, accessories, features, options, colors, etc. by product
  • Works closely with client product engineers to receive and interpret engineering and design information
  • Build and maintain a library of client product resources for the agency
  • Validate marketing campaigns for product and usage accuracy
  • Analyze and interpret product attributes and market landscape to build competitive strategy
  • Analyze research collected by the client, industry leaders and other reputable sources to inform marketing strategy
  • Conduct competitive analysis to position client's products and identify media opportunities
  • Build and maintain a library of assets for the agency to leverage in marketing campaigns and track relevant usage rights
  • Manage legal and product specific content approvals
  • Provide product training and support to client Account and Creative teams
  • Follows automotive industry trends
  • Product Specialist Requirements

  • A minimum of a bachelor's degree in engineering, marketing, business administration, communications or related field
  • Must have 3+ years' experience working in Automotive Industry
  • Experience working with or agency teams
  • Strong understanding of product development, marketing, and relevant industry facts
  • Project management, communication, and problem-solving skills
  • Technical background to connect with product engineers
  • Sensitive handling of strictly confidential information
  • Product Specialist Duties and Responsibilities

    The product specialist must have advance knowledge of automotive product strategy, testing, production and marketing. Working closely with the client's product planning department and engineers, to ensure campaign copy and content meets product specification and compliance. Knowing basic marketing principles helps when working with campaign creative.

    The product specialist will manage the product specific legal and compliance approvals prior to final creative review by the client. They will also advise account teams on industry trends and campaign suggestions based on target audience.

    Salary Range: $90,000.00 - $110,000.00

    Additional Information

    When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Culture: https: // www. epsilon.com/us/about-us/our-culture-epsilon
  • DE&I: https: // www. epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR: https: // www. epsilon.com/us/about-us/corporate-social-responsibility
  • Life at Epsilon: https: // www. epsilon.com/us/about-us/epic-blog
  • Great People Deserve Great Benefits

    We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

    Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

    Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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    Job details

    Title

    Automotive Client Product Specialist

    Employer

    Epsilon

    Location

    United States

    Published

    June 11, 2024

    Application deadline

    November 20, 2023

    Job type

    Research

    Field

    Marketing & Sale

    About the employer

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