James Madison University

James Madison University

Associate Director - Parent Relations

United States

Closing soon

Position Details

Position Information

Working Title Associate Director - Parent Relations

Position Number 6310 Posting Number F2173 Position Type Administrative and Professional Faculty Position Status Full Time College/Division Constituent Engagement and Sustained Giving Department 100245 - Parent Relations Pay Rate Commensurate with Experience Specify Range or Amount Is this a JMU only position? No Is this a grant-funded position? No Is this a Conflict of Interest designated position? No

Position Summary Information

About James Madison University


We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.


To be the national model for the engaged university: engaged with ideas and the world.

Who We Are

Located in the heart of Virginia's beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master's and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

General Information

The Office of Parent Relations at James Madison University is currently seeking applicants for the position of Associate Director. The Office of Parent Relations provides parents and families of current students with programs, services and information that heighten their awareness of the JMU community. The office provides parents and families with a better understanding of the student experience to support student learning, academic and social growth.

Reporting to the Director, the Associate Director of Parent Relations is responsible for fundraising, planning and executing programs and projects that strategically engage parents and families of JMU students through institutional support and service. The successful candidate will be responsible for developing and implementing programming and communication initiatives that promote engagement and involvement.

Duties and Responsibilities

Event, Relationship and Data Management:

  • Collaborate with campus partners to support, develop and execute programming and events that engage parents and families with the university.
  • Collaborate with Advancement Marketing and Assistant Director to create and execute targeted communication strategies that increase engagement and participation among parents and families.
  • Maintain accurate and up-to-date records of all participation and donor interactions in the Advancement information system.
  • Family Weekend – Chairs Family Weekend Committee. Manages coordination and organization of weekend activities. Works closely with Assistant Director on communication strategies for events. Coordinates all contractual and financial agreements for activities with internal and external vendors.
  • Contracts – Works within university event management systems and processes to ensure annual space reservations are secured for major on-campus events (e.g. Family Weekend and Parents Council). Collaborate with Procurement to ensure external contractual agreements are aligned with university policies.
  • Board management – Serves as board manager of the Parents Council coordinating meetings, activities, and identifying and recruiting volunteer opportunities. Including working with the director to develop a recruitment plan, application, interview, and final selection processes along with managing on-boarding. Manage all aspects of organizing efficient and effective meetings, including minute taking during summer planning meeting. Work with the director to create and maintain policies and procedures governing the board. Collaborating with development team on identifying and developing strategies for cultivating members to connect with and philanthropically support areas of personal interest. Collecting and utilizing members' KSAs to identify further engagement opportunities campus wide.
  • First-Year Send Offs – Coordination of ten in-person and three live streaming send offs including identifying key geographic areas for events based on incoming student populations, assigning Parents Council event hosts, securing venues and catering, developing communication plan with Council members and campus partners, and working with Coordinator on managing registration details.
  • Assessment & Analysis – Develop and implement evaluation standards for all programs to improve effectiveness and inform decisions about future opportunities. Research and develop new initiatives and services that enhance the parent and family experience and support student success. Develop, conduct, and analyze engagement surveys of current JMU parents/families. Analyze and distribute results to key partners.
  • Fundraising:

  • Manage all programmatic and tactical aspects of parent and family giving: In close coordination with the Director of Annual Giving and JMU's overall annual giving strategy, develop and implement a comprehensive solicitation strategy for parents and families.
  • Increase number of leadership-level donors from parents and families.
  • Increase number of donors from family constituencies.
  • Increase overall dollars raised for the Parents & Families Fund.
  • Work closely with the Annual Giving Coordinator and the Office of Donor Relations to properly cultivate and steward parent and family donors.
  • Collaborate with Development, Principal Relationships and Advancement Planning and Operations in the identification of prospective parent and family donors to build a pipeline of leadership gift to major gift donors.
  • Develop peer-to-peer fundraising strategy and materials to implement with the Parents Council members in close collaboration with the Director of Parent Relations.
  • Assessment & Analysis – Maintain working knowledge of annual fundraising strategies targeted at parent and family giving. Analyze giving trends (both internally at JMU and industry-wide) of parent and family constituencies to set annual fundraising goals and objectives. Make tactical adjustments to annual fundraising plan to achieve annual parent and family giving goals.
  • OPR Team Member:

  • Serve as supervisor of the assistant director, working closely on the development and implementation of effective marketing communications strategy by following university branding guidelines and ensuring messaging and delivery mediums aligns with target market.
  • Qualifications


  • Bachelor's degree
  • Minimum of 3 years of experience in fundraising, philanthropy, or related field within the higher education or non-profit sectors.
  • Demonstrated success in developing and implementing fundraising and engagement strategies.
  • Strong organizational, planning and project management skills, with ability to manage multiple projects simultaneously.
  • Demonstrated ability to work in a fast-paced and highly collaborative environment while also maintaining a strong attention to detail with the ability to work independently.
  • Commitment to inclusion and working with diverse populations.
  • Sound decision-making judgment and ability to maintain confidentiality.
  • Flexible work schedule with some evening and weekend work required.
  • Preferred:

  • Excellent oral and written skills and ability to develop content for print publications, website and social media.
  • Board management experience.
  • Outstanding interpersonal skills.
  • Ability to carry 50 lbs.
  • Conditions of Employment

    Employment is contingent upon the successful completion of a criminal background check.

    E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

    Posting Detail Information

    Posting Date 05/08/2023

    Beginning Review Date 06/06/2023 Closing Date Open Until Filled Yes Proposed Starting Date EEO Statement

    James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

    We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

    Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

    Reasonable Accommodation Request

    If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or [email protected]. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

    Annual Security and Annual Fire Safety Report

    Notice of Availability – Annual Security and Fire Safety Report

    The Annual Security and Fire Safety Report contains information regarding campus security and personal safety including topics such as: crime prevention, the university police law enforcement authority, crime reporting policies, disciplinary procedures, protocols for the immediate notification of students and staff upon confirmation of a significant emergency on campus and other matters of importance related to security and safety. The report includes statistics for the most recent three-year period of reported crimes that have occurred on campus; in certain off-campus buildings or property owned or controlled by JMU or its affiliates; and on public property within or immediately adjacent to and accessible from the campus.

    The Annual Security and Fire Safety Report includes campus housing fire statistics for the most recent three-year period, a description of each on- campus student housing facility fire safety system, the number of fire drills held during the previous calendar year, policies or rules on portable electrical appliances, smoking, and open flames in student housing; and procedures for student housing evacuation in the event of fire along with other fire safety information.

    The JMU Annual Security and Fire Safety Report includes the Harrisonburg campus and the three overseas branch campuses; Florence, Antwerp, and London. It is available electronically https:// www. jmu.edu/publicsafety/clerycompliance/2018Annual-Security-and-Fire- Safety-Report.shtml

    You can obtain a copy of any of this report by contacting the Office of Public Safety, MSC 6810, James Madison University, Harrisonburg, VA 22807 or request that a copy be mailed to you by calling (540)568-6769/6913.

    Minimum Reference(s) Required 3 Quick Link for Direct Access to Posting https: // joblink.jmu.edu/postings/14587 Additional Posting Information

    JMU's Dual Career and Community Resources Program is available for candidates that will be relocating to the area. For more information, please visit https: // bit.ly/2OTF1NG.

    Documents Needed to Apply

    Required Documents

  • Cover Letter
  • Resume
  • Optional Documents

    Supplemental Questions

    Required fields are indicated with an asterisk ().

  • How did you learn about this position?
  • Charlottesville Daily Progress
  • Chronicle of Higher Education
  • Diverse Issues in Higher Education
  • Diversity.com (Including BlackCareers.org, VeteranJobs.net, AfricanAmericanHires.com, AsianHires.com, WeHireWomen.com, AllHispanicJobs.com, LatinoJobs.org, DisabilityJobs.net, AllLGBTjobs.com, NativeJobs.org, and OverFiftyJobs.com)
  • Employee Referral
  • Harrisonburg Daily News Record
  • HigherEdJobs.com
  • Hispanic Outlook
  • Indeed.com
  • INSIGHT Into Diversity
  • JMU Dual Career and Community Resources Program
  • JMU JobLink
  • Job Fair
  • NCAA
  • Northern Virginia Daily
  • Nuevas Raices
  • Radio
  • Richmond Times Dispatch
  • Roanoke Times
  • Social Media (Facebook, LinkedIn, Twitter, etc.)
  • VA Jobs Website
  • VEC (Virginia Employment Commission)
  • Winchester Star
  • Other
  • If you selected a source above please type "N/A" in the following box. If you selected "Other" please indicate where you heard about the position.
  • (Open Ended Question)

    Job details


    Associate Director - Parent Relations


    James Madison University


    United States


    May 24, 2023

    Application deadline

    June 10, 2023

    Job type



    Business and Economics,Education

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