General Motor

General Motor

Assistant Marketing Manager, My GM Rewards

United States

Closing in 16 days


Hybrid - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite an average of three (3) days each week.

This position requires an employee to be onsite 1-3 times per week

About the Role:

​The primary responsibility of this role is to manage marketing communications for the My GM Rewards loyalty program and drive efforts to achieve expected results. This role requires coordinated execution across multiple channels including CRM, retail, website, media & experiential. A critical component for success is the ability to establish and maintain strong relationships across groups within GM as the My Rewards program value thrives when it is highly integrated.

  • Lead the strategic vision for marketing to My Rewards members, including creation of the annual plan and measuring results in support of achieving the overall Loyalty LOB OKR's.
  • Manage execution of the day-to-day elements of the My Rewards communication plan initiatives (i.e., multiple email streams, quarterly statements, SMS messages, gamification elements, etc.)
  • Work closely with Agencies to plan, develop, review & route creative for legal/partner approvals.
  • Collaborate to develop the audience messaging architecture, building in opportunities to test & learn and optimize future efforts (including Machine Learning modules)
  • Monitor and maintain budget against plans.
  • Establish and lead monthly meetings with the divisions to build/foster relationships, understand shared objectives and foster ongoing comprehensive marketing integration.
  • Provide consultation and spearhead creation of plans if unanticipated situations occur where a loyalty program can be used to create goodwill and mitigate potential customer dissatisfaction.
  • Participate actively in discussions/plans for GM's “one customer” experience and coordination of CRM efforts with divisional brand and customer lifecycle teams to streamline communication touchpoints.
  • Collaborate with the Asst. Marketing Manager - Card Engagement to ensure program members are communicated to as one program and understand the value of being members in both pieces.
  • Oversee and own the development, execution, and approvals of creative for retail offers (public & private).
  • Provide guidance to the Retail team as they develop the offer & audiences to ensure it aligns & complements ongoing engagement & acquisition efforts (including card) that are in market.
  • Maintain and keep up to date the Program Rules, Disclosures & Terms and Conditions documents for Rewards & Card, including managing the timing of updates and the annual review process.
  • Master a strong knowledge of the Rewards program and say abreast of competitive insights & trends.
  • Additional Description

    Skills and Abilities:

  • Must be a team builder who can develop and maintain strong relationships and gain the confidence of other professionals both internally and externally.
  • Able to deal with ambiguity and be a problem solver, showing ability to progress projects forward and manage conflict independently yet knowing when issues need to be escalated.
  • Be proactive and driven by an intrinsic sense of urgency, attention to detail, and the ability to work under tight/aggressive deadlines while managing multiple projects/deadlines.
  • Strategic thinker with ability to execute tactically.
  • Strong oral and written communication skills.
  • Solid understanding of data-driven CRM marketing programs, and cross channel marketing platforms (social, website, media)
  • Experience, Education and/or Training:

  • Bachelor's degree required, preferably in Marketing or Advertising
  • 5+ years of Marketing/Advertising/CRM experience
  • Understanding of Loyalty/Rewards industry (preferred)
  • Ability to travel on an infrequent, as needed basis

    About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Job details


    Assistant Marketing Manager, My GM Rewards


    General Motor


    United States


    September 13, 2023

    Application deadline

    October 13, 2023

    Job type




    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.


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