General Motor

General Motor

2023 Fall Co-Op - Marketing, Buick/GMC/Chevrolet



Work Arrangement:

Hybrid: The position does not require an employee to be onsite full-time to perform most effectively. The employee's role enables them to work at a GM facility, or off-site as frequently as needed or desired

The Role:

General Motors is transitioning to an all-electric future, and we are making strides on our commitments to expand EV access, electrify beyond the vehicle and help ensure that our climate action is as equitable and inclusive as the company. From reducing current vehicle emissions to building innovative batteries with our Ultium Platform, we are committed to responsible leadership.

GM Canada's sales success continues to grow with Chevrolet, Buick, GMC, and Cadillac. As one of the leaders in the Automotive Industry in Canada as well as around the world, we are delivering what Canadians are looking for, setting new records with our brands, and building on our sales momentum!

The Marketing Co-Op student will support the Buick/GMC/Chevrolet brands in Canada, including the launch of new vehicles (ICE & EV). Expect frequent interaction with GM Canada's Leadership Team as well.

Key Responsibilities:

  • Competitive analysis and insights (online and in-person)

  • Active role in planning and implementing launch events

  • Assist with advertising launches

  • Assist with development of content for various channels

  • Assist with research, program evaluation, analytics, and uncovering insights

  • Coordinate activities across functions including PR, Finance, Legal, Sales, Customer Care, and US counterparts

  • Support the execution of brand sponsorship events including auto shows and product reveals

  • Enthusiastically embrace other assignments that may arise including:

  • Assist vehicle marketing teams with market analysis

  • Assist advertising team with media partnerships and evaluations, and experiential partnerships

  • Assist with employee/dealer/field communications

  • Special assignments as required

  • Additional Description Required Qualifications:
  • Pursuit of a Bachelor's (3rd or 4th year, qualified 2nd year with very strong related Co-Op experience will be considered) degree in the following areas: Marketing, Business, Finance

  • Able to work fulltime, 40 hours per week in Canada, and for 12 or 16-month term (3-4 consecutive semesters) starting September 2023

  • Have a valid Full Class G Ontario driver's license, or equivalent Canadian out-of-province license

  • What will give you a Competitive Edge (Preferred Qualifications):
  • Previous related sales and marketing work experience, or Co-Op terms

  • Previous experience in automotive, or a strong curiosity about the industry

  • Willingness to travel and relocate across Canada should full-time opportunities be offered

  • Desired Skills:
  • Outstanding leadership, interpersonal, and relationship management skills with the ability to effectively collaborate with varying levels of the organization

  • Excellent written and verbal communication skills with the ability to distill complex subjects to a wider audience

  • High level of integrity, ability to deal with ambiguity, takes initiative/self-directed

  • Evidence of strong character with integrity, honesty, accountability and trust

  • Consistently demonstrates innovative thinking that is customer-centric

  • Excellent project management skills and the proven track record to manage numerous projects at any given

  • Possess strong organizational, problem-solving, and analytical skills

  • Fundamental digital literacy including understanding of MS Outlook, Word, PowerPoint with an emphasis on Excel

  • About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Total Rewards Benefits Overview

    From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statements

    The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    Job details


    2023 Fall Co-Op - Marketing, Buick/GMC/Chevrolet


    General Motor


    United States


    June 11, 2024

    Application deadline

    September 09, 2023

    Job type




    About the employer

    We embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Our diverse team of 164,000 employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.

    Together, we want to make electric vehicles for everyone and safely push transportation beyond our wildest imaginations with autonomous vehicles and advance hydrogen fuel cell technology. We are proud of our achievements so far, but there is more work to be done. Together, for everyone.


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